Brand guidelines template: tools you need Instead of constant back and forth about the visuals, the fonts and the correct use of your logo, having a Brand Guidelines Template that you can just send by email will save you a ton of time as well as a lot of unnecessary frustration. Now you may think that crafting such a guide is overkill, especially if you are a one-person-operation type of company, but think about this: let’s say you work with partners or you outsource digital advertising. That’s what I do for my own brands as well as for my clients: it’s helped me tremendously and my clients love it. So the best way to create a solid brand identity, is to follow an outline that will lead you to create a brand guidelines template. Now let’s dive into it but we’ll only cover the outline since I have created a template for you, but watch out for additional episodes on the topic in the future and maybe even an upcoming course about branding and visual identity so if you’d be interested in such a course, just let me know in the comments. The template I will show you today is not the most comprehensive and complete branding guide out there, but sticking to my principle to get things done, it is simple, powerful and you can get it done in a relative short amount of time. Now before we move on, if you and design are a bit like dogs and cats, you may want to outsource this part, but even if that’s the case, I still encourage you to follow along, because this way you’ll know the process involved and you’ll be able to create a better brief for the creative professional that will work on your brand guidelines template, so all in all, you’ll end up with a faster and cheaper process.
Brand guidelines template approach 2: use a simple yet effective template You want to do this yourself, and obviously if you’re in the graphic or web design industry that shouldn’t be an issue, but there are also people not in the industry that are good at this. Now crafting a visual identity is a crucial step in establishing your brand, and just like for crafting a logo, there are two approaches to this: Brand guidelines template approach 1: do it yourself Brand guidelines template: branding like a bossĬreating a visual identity is often overlooked, as many businesses think that a visual identity is just a logo, so let me share with you what helped me along my journey, and for those of you that will watch the full video, I have a little present for you that may just help you craft a solid visual identity for the years to come and give you the edge over your uneducated competition. When you purchase a product/service through one of my link, I receive a commission, which helps me producing free content (you don’t pay anything extra!). DISCLAIMER: I often review / link to products & services that I love and think you may find of interest.
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